In the ever-evolving landscape of online business, mastering the intricacies of digital marketing is non-negotiable. Let’s embark on a journey through the pivotal realms of SEO, digital marketing, paid search, and social media ads, unlocking the secrets to a thriving online presence. Search Engine Optimization (SEO) lays the groundwork for success in the digital arena. […]
When Mike Daly puts his attention and focus on something, he’s all in…as in 15 hours a day for 10 years straight, all in, as he did playing drums on his path to record for top bands and labels. Mike’s journey to It’s Pittsfield Tonight was a remarkable and winding road, from the foster system, […]
Check out our series of videos highlight our Springing into a Healthy Lifestyle health fair from 1-4 p.m. on Tuesday, March 29th at the facility, 320 Pittsfield Road, Lenox. It’s a standard offering for many of our clients that are looking to quickly develop high-quality video content with substance. With no major post-production, we keep […]
OneEighty Media is supporting Community Health Programs in the effort to ensure that more than 10,000 eligible individuals in the Berkshires get health insurance, available through the Affordable Care Act. The comprehensive outreach effort includes social media, display advertisements, videos highlighting the stories of those who have benefited from affordable health insurance, traditional PR […]
Send us a note via email or give us a call at 413-464-5830 for a free consultation. Don’t be fooled with any SEO service that makes broad, sweeping promises. I’ve seen some SEM/SEO services that vaguely promise the number one spot on Google, and I’ve even seen claims like a “guaranteed” $4,000 increase in monthly revenues (not sure where […]
Sparked by a recent philosophical debate with an SEO expert friend of mine, I figured it’s time to help you reassess SEO. Quickly, for those who do not know what SEO is: It’s simply specialized work done on your website, so it appears more prominently in web search results when people are searching for your […]
Last time I talked about keeping it simple when crafting messages for your potential consumer. You know that your own understanding of your product or services far surpasses that of the average Joe – i.e. your potential clients. Putting yourself in your customers’ shoes is a big first step to become the expert. Now, let’s […]
You know you benefit from the trust you build with clients when you provide a deeper understanding of your product. This leads to stronger relationships and excellent customer experiences. It keeps clients and customers coming back for more, and referring their friends and colleagues. Good business owners relish in this face-to-face interaction. One customer at […]
Sometimes marketing your business can be extraordinarily simple. The problem is that business owners get caught up in the tools of delivery. We often do things that we’ve always done and expect them to do the same thing that we believe they have done for us in the past. You’ve advertised in the newspaper for […]
The common wisdom for marketing professionals today is that social media is simply a part of what you do. From a cost-benefit standpoint, if you’re creating quality content on a regular basis, then it’s crazy not to be there. It’s free (unless you choose the paid advertising options) and it gives you (again, free) […]