GREAT BARRINGTON – Porchlight VNA/Home Care President & CEO Holly Chaffee announced today that Porchlight’s state-approved Nursing Assistant Program will begin its spring course schedule on May 28 at Kindred Nursing and Rehabilitation Center – Great Barrington, 148 Maple Avenue. Upon successful completion of program requirements, students are eligible to take the state’s Competency Examination to […]
I’ve been blessed to have countless mentors in my life who have shared with me their unique philosophies, from throwing a great curveball to personal training discipline and motivating teammates – and in my professional life – the attributes of great leadership. A most simple definition of leadership is the one that still resonates with […]
For full disclosure, yes, this post is a bit self-serving. I own a marketing firm and benefit when businesses outsource their marketing efforts. And more specifically, I benefit when they outsource to me. In my defense, as someone who has worked within the corporate structure on the marketing side and on the operations side – […]
You’ve organized a diverse series of marketing events to draw a range of constituencies to your facility. From case managers, to physicians, the general community, family members, to specialists and other potential referral sources, your schedule of events runs the gamut. Perhaps it’s a monthly lecture series on non-health care topics, combined with a community-wide […]
Last time I talked about diminishing returns of doing the same type of public special event over and over again at your facility. You understand the value of welcoming people to your facility and providing a positive experience, but the value of drawing new faces is immensely greater than seeing the same visitors time and […]
So you’ve decided (wisely) that the best way to generate positive exposure and powerful word of mouth for your nursing facility will be to invite the public into your building. You want the community you serve to be impressed with your new renovations, award-winning programs, and/or an excellent staff whose commitment to customer service is […]
Last time, I talked about how decision-makers can be any age or income in the long-term care world. Typically, if there is a daughter in the family, she will be the one to choose on behalf of Mom or Dad – and will decide whether your building is the right choice. Therefore, when you invite […]