It’s the logical next step. I’ve written about Berkshire Money Management’s Allen Harris and his rational altruism philosophy. We’ve discussed how his strategic charitable giving is based on the idea that providing a boost to the community where he lives and works not only enhances quality of life – it’s also good for his business. […]
Operations Feline Fix in Full Effect – Community Support is Needed PITTSFIELD – Berkshire Animal DREAMS Executive Director Yvonne Borsody is calling for the support of the community for the continuation of Operation Feline Fix, a focused and concerted effort to spay and neuter community (stray) and house cats in strategic locations in Pittsfield. These […]
PITTSFIELD – Berkshire Animal D.R.E.A.M.S. announced today that the non-profit feline rescue organization will be holding an open house Saturday to celebrate the first anniversary of its new downtown location. The event will take place on Saturday, February 9th from 11 a.m. to 4 p.m. at Animal D.R.E.A.M.S. headquarters at 441 North Street. “This location has […]
Taxes, investing in our schools and infrastructure, beefing up the city’s parking enforcement team, deer antler spray, if anyone cares who is playing the in the Super Bowl and the role that radio should play in the community – were just a few of the issues explored last week on GMP. I’m happy to say […]
A short week with the Martin Luther King holiday, friends Shawn Serre and Ashley Sulock pitched-in to host GMP on topics ranging from Governor Patrick’s proposed budget and tax changes, the mysterious life of frogs and salamanders (yes, they are still around in minus-10 degree weather), a half-marathon pitch, a firsthand account of Beyonce’s lip-synching, a […]
Good Morning Pittsfield ran the gamut again last week with talk of gun control, school security and more with Pittsfield Police Chief Michael Wynn, the announcement of the Second Congregational Church’s Content of Character award, the roll-out of the Berkshire Museum’s bat exhibit, the NAMA Snow Ball dance, Martin Luther King’s legacy on peace and […]
Good Morning Pittsfield hit on everything from local banking, the fiscal cliff, the debt ceiling, why viewers tuned out the BCS Championship by halftime, youths trying to find work in a tough economy, the geo-political implications of shrinking glaciers and how some are eligible for abatements on their property taxes. Jay Anderson, President and CEO […]
Last time I talked about keeping it simple when crafting messages for your potential consumer. You know that your own understanding of your product or services far surpasses that of the average Joe – i.e. your potential clients. Putting yourself in your customers’ shoes is a big first step to become the expert. Now, let’s […]
Berkshire Animal D.R.E.A.M.S. is teaming up with the Arizona Pizza Company restaurant on Pittsfield Road, Lenox, to help raise money to help the feline rescue organization fulfill its mission. On Sunday, December 23rd, Arizona Pizza will donate 20 percent of every participating customer’s bill to Berkshire Animal DREAMS. Customers must let the server know that […]
For full disclosure, yes, this post is a bit self-serving. I own a marketing firm and benefit when businesses outsource their marketing efforts. And more specifically, I benefit when they outsource to me. In my defense, as someone who has worked within the corporate structure on the marketing side and on the operations side – […]