A short week with the Martin Luther King holiday, friends Shawn Serre and Ashley Sulock pitched-in to host GMP on topics ranging from Governor Patrick’s proposed budget and tax changes, the mysterious life of frogs and salamanders (yes, they are still around in minus-10 degree weather), a half-marathon pitch, a firsthand account of Beyonce’s lip-synching, a […]
Good Morning Pittsfield ran the gamut again last week with talk of gun control, school security and more with Pittsfield Police Chief Michael Wynn, the announcement of the Second Congregational Church’s Content of Character award, the roll-out of the Berkshire Museum’s bat exhibit, the NAMA Snow Ball dance, Martin Luther King’s legacy on peace and […]
Good Morning Pittsfield hit on everything from local banking, the fiscal cliff, the debt ceiling, why viewers tuned out the BCS Championship by halftime, youths trying to find work in a tough economy, the geo-political implications of shrinking glaciers and how some are eligible for abatements on their property taxes. Jay Anderson, President and CEO […]
Last time I talked about keeping it simple when crafting messages for your potential consumer. You know that your own understanding of your product or services far surpasses that of the average Joe – i.e. your potential clients. Putting yourself in your customers’ shoes is a big first step to become the expert. Now, let’s […]
You know you benefit from the trust you build with clients when you provide a deeper understanding of your product. This leads to stronger relationships and excellent customer experiences. It keeps clients and customers coming back for more, and referring their friends and colleagues. Good business owners relish in this face-to-face interaction. One customer at […]
Sometimes marketing your business can be extraordinarily simple. The problem is that business owners get caught up in the tools of delivery. We often do things that we’ve always done and expect them to do the same thing that we believe they have done for us in the past. You’ve advertised in the newspaper for […]
The common wisdom for marketing professionals today is that social media is simply a part of what you do. From a cost-benefit standpoint, if you’re creating quality content on a regular basis, then it’s crazy not to be there. It’s free (unless you choose the paid advertising options) and it gives you (again, free) […]
For full disclosure, yes, this post is a bit self-serving. I own a marketing firm and benefit when businesses outsource their marketing efforts. And more specifically, I benefit when they outsource to me. In my defense, as someone who has worked within the corporate structure on the marketing side and on the operations side – […]
Could the legalization of medical marijuana be a boon for the vast Second Berkshire District? Some say yes. In fact, the extremely rural, agriculturally-focused area of the commonwealth went a step further. Not only did the district (along with the rest of Massachusetts) vote in favor of the legalization of medical marijuana, it also passed […]
While the recent election may have strengthened the political argument in favor of investing in a strong public higher education system, including community and affordable four-year colleges, the national debate will likely continue. Many conservatives, who also call themselves pro-business, argue that financial aid and other efforts to increase enrollment should not be the role […]