If anyone knows something about true care and compassion, it is Mavis Beam, 85, of Lee. A Boston native, she served as a teacher’s aide in Jamaica Plain where she worked hands-on with students with severe physical and mental challenges. She never missed a day on the job in ten years. While that is impressive, she […]
GREAT BARRINGTON – Kindred Great Barrington Nursing and Rehabilitation Administrator Bill Kittler announced today that, in partnership with Porchlight VNA/Home Care, they will be hosting a champagne breakfast and presentation by the Great Barrington Historical Society, on Tuesday, July 2 at 8:30 a.m. at Kindred Great Barrington, 148 Maple Avenue. The event is free and […]
For full disclosure, yes, this post is a bit self-serving. I own a marketing firm and benefit when businesses outsource their marketing efforts. And more specifically, I benefit when they outsource to me. In my defense, as someone who has worked within the corporate structure on the marketing side and on the operations side – […]
You’ve organized a diverse series of marketing events to draw a range of constituencies to your facility. From case managers, to physicians, the general community, family members, to specialists and other potential referral sources, your schedule of events runs the gamut. Perhaps it’s a monthly lecture series on non-health care topics, combined with a community-wide […]
Last time I talked about diminishing returns of doing the same type of public special event over and over again at your facility. You understand the value of welcoming people to your facility and providing a positive experience, but the value of drawing new faces is immensely greater than seeing the same visitors time and […]
So you’ve decided (wisely) that the best way to generate positive exposure and powerful word of mouth for your nursing facility will be to invite the public into your building. You want the community you serve to be impressed with your new renovations, award-winning programs, and/or an excellent staff whose commitment to customer service is […]
Last time, I talked about how decision-makers can be any age or income in the long-term care world. Typically, if there is a daughter in the family, she will be the one to choose on behalf of Mom or Dad – and will decide whether your building is the right choice. Therefore, when you invite […]