Case Study: Ramping up open enrollment with Health New England

Each year beginning on October 15th, providers of Medicare products ramp up their outreach as its open enrollment time for those eligible for Medicare. This year, Health New England, a longtime leading provider in Western Massachusetts, chose The Blend Podcast as one of the ways to boost world-of-mouth outreach for its campaign. Medicare plan specialist Lee Jaggi joined John & Cara in early October, and it unquestionably boosted interest and, ultimately, referrals. Lee’s job is to educate and provide guidance for recipients through the complicated world of Medicare coverage. The live show generated live questions and feedback for Lee from The Blend live viewers, and the additional content offered longterm search engine optimization (SEO) for Lee and Health New England, as more exposure for upcoming public events and direct referrals. Below is are the links for the program! Reach out to John at One Eighty Media at 413-464-5830 to learn more about The Blend Podcast package to support your business goals.

John Krol

President of OneEighty Media, Inc., and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, SEM, community outreach and marketing provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts. Read more...